Oldearth Design contributed to the full brand development of Si Paradiso over a two-year period, working under the creative direction of Kane Hipper and Cale Mason. As senior graphic designer, Benjamin Snell supported design, photography, and strategic rollout from a year before launch through the first year of operation.

Responsibilities spanned the entire identity system, including digital and print collateral, environmental signage, merchandise, menus, and event materials. The result was a cohesive, flexible brand that translated seamlessly across physical and digital platforms, ensuring consistency and impact at every public touchpoint.