During Berlin Fashion Week, I worked with Highsnobiety to design the visual identity across both the lead-up campaign and the live AWAKEN GREATNESS event for Jordan Brand and Zalando. The project spanned digital promotion, motion design and large-scale environmental graphics, creating a cohesive visual language that connected the online campaign with the immersive event experience. Deliverables included social assets, motion graphics, large-format event collateral, stage and screen content, wayfinding, environmental branding and supporting visual systems throughout the venue. The activation culminated in an immersive cultural experience featuring creative workshops, a concept fashion collection and a live performance by Mariah the Scientist.