During Berlin Fashion Week, I worked with Highsnobiety to design the visual identity across both the lead-up campaign and the live AWAKEN GREATNESS event for Jordan Brand and Zalando. The project spanned digital promotion, motion design and large-scale environmental graphics, creating a cohesive visual language that connected the online campaign with the immersive event experience. Deliverables included social assets, motion graphics, large-format event collateral, stage and screen content, wayfinding, environmental branding and supporting visual systems throughout the venue. The activation culminated in an immersive cultural experience featuring creative workshops, a concept fashion collection and a live performance by Mariah the Scientist.

During Berlin Art Week, I worked with Highsnobiety on the CROCOLIGA finale, a cultural table tennis tournament by Lacoste, Highsnobiety and Zalando. My work spanned campaign deliverables, the finals’ visual identity, motion graphics and spatial design, bringing a cohesive visual language to Highsnobiety’s Unter den Linden flagship. The event concluded a nine-month journey across Berlin, Milan and Paris, bringing sport, design and local creative communities together.

Creative direction by Rosa van Heusden and Samir Matanda, with design support from Yasemin Sarihan.

Oldearth Design was commissioned to create the brand identity for Unjumble, a Sydney-based marketing agency and intelligent business networking platform.

Rooted in the idea of clarity through order, the identity takes inspiration from the José Saramago quote: “Chaos is merely order waiting to be deciphered.” The wordmark features abstract forms that appear nonsensical alone but align to reveal structure and intent. This visual metaphor speaks to Unjumble’s mission - navigating digital complexity to deliver clear, strategic outcomes in a shifting algorithmic world.

Oldearth Design led the creation of bold, cinematic titling and campaign visuals for BEELZEBUB, an immersive exhibition and film by Anna Van der Velde.

The project demanded a striking visual identity that could carry across both digital and physical formats, from large-scale posters to motion assets. Inspired by the psychological intensity of the narrative, the typographic treatment was designed to feel cinematic and unnerving, mirroring the exhibition’s exploration of grief, distortion and dual realities.

Oldearth Design contributed to the rebrand of The Art Gallery of Western Australia, working under ThinkTank Design with Scott Mellor as Creative Director.

Benjamin Snell served as Senior Designer on the project, helping develop a bold, structured identity that allowed the art and artists to take centre stage. Rooted in the gallery’s renewed social mission, the system was designed to communicate cultural value with clarity and confidence. The result was a flexible visual language applied across all public touchpoints, from exhibitions and merchandise to digital platforms and institutional publishing.

Oldearth Design developed the brand identity for Destination, a new 1000+ capacity nightclub in East Perth built around curated music programming and immersive nightlife experiences.

The visual system was designed for digital-first application, enabling clear and impactful communication with audiences across event promotion and social platforms. A custom icon, bold typographic language, and motion graphics toolkit create a cinematic brand reveal and dynamic presence in both digital and physical spaces.

Drawing on themes of atmosphere, energy, and movement, the identity extends into event design and interior detailing, positioning Destination as a state-of-the-art venue defined by sound, talent, and visual aesthetic.

For the launch of Nike’s Air Max DN8 campaign, directed by Anna van der Velde, Oldearth Design crafted an immersive sound design and score to match the film’s raw, kinetic visuals. Set deep within Berlin’s underground, the piece required a textured and cinematic approach. Blending live instrumentation, field recordings and layered sampling, we built a hypnotic soundscape that amplified the film’s atmosphere. Created in collaboration with The Face and Stink Films, the final mix delivered a high-impact audio experience across digital and broadcast platforms.

Oldearth Design was engaged to develop the visual identity for Magtech Surveys, a startup specialising in drone-based magnetic surveys for mineral exploration.

The brand system includes a distinctive icon, custom wordmark, and supporting typography designed to reflect the precision and innovation at the core of the business. Drawing on themes of magnetism, flight, and data, the identity balances technical authority with clarity, positioning Magtech as a forward-thinking partner in an increasingly complex exploration landscape.

Oldearth Design contributed to the full brand development of Si Paradiso over a two-year period, working under the creative direction of Kane Hipper and Cale Mason. As senior graphic designer, Benjamin Snell supported design, photography, and strategic rollout from a year before launch through the first year of operation.

Responsibilities spanned the entire identity system, including digital and print collateral, environmental signage, merchandise, menus, and event materials. The result was a cohesive, flexible brand that translated seamlessly across physical and digital platforms, ensuring consistency and impact at every public touchpoint.

Oldearth Design has led a range of creative projects across art direction, branding, apparel, album artwork, and event design.

From limited-run merchandise to full brand identities, each project is approached with a commitment to concept, craft, and cultural relevance. Whether designing for emerging musicians, fashion labels, or experimental events, the studio brings a sharp visual language and narrative focus to every output. This cross-disciplinary work reflects the studios adaptability, balancing commercial needs with artistic integrity to build work that resonates across industries and audiences.